NICOR Lighting National Sales Meeting April 13-15
NICOR Lighting recently held its National Sales Meeting at its Albuquerque, NM headquarters. The theme of the meeting was “It’s A New Era At NICOR”. This theme was employed to highlight the numerous new initiatives introduced at the sales meeting which, taken as a whole, indicate significant change the company is undergoing.
A totally re-worked XXX page catalog was introduced with new company branding and boasted XXX new products. A vastly improved website was introduced which has recently “gone live” at www.nicorlighting.com.
To assist NICOR’s distributor partners to sell its products, a supply counter area and showroom display program was unveiled that includes 6 styles/configurations of very stylish recessed downlight displays that can be easily installed either in a T-bar ceiling or suspended with aircraft cable. A new display was also introduced for the counter top of the showroom or supply counter area that highlights undercabinet in several styles with a “color spectrum” to allow the purchaser to determine the color rendering of the various lamp types and it’s impact on their kitchen. The counter top display also includes NICOR’s step light offering in traditional incandescent or CFL as well as LED step lights and door chimes. A new “wearables” program was also introduced to give the NICOR sales Agent an additional tool to create custom promos to help sell more NICOR.
One of the key new initiatives introduced at the sales meeting was the expansion into the “light commercial market”. To support this initiative, several commercial lighting product families were introduced, including architectural compact fluorescent downlights. The family of architectural compact fluorescent downlights includes 6” as well as 8” with vertical and horizontal lamp and offers a wide variety of trims available from stock or by special order. Other commercial product families introduced include commercial fluorescents in strips, wraps, industrials, hi-bays, vapor-tites, and CFL wall packs.
NICOR’s heritage has been in the residential new construction market, both in the single family as well as multi-family. Therefore, additional residential lighting products were introduced to continue to broaden the product offering along a “whole house” (non-decorative) strategy. Three key product introductions in this market: they are the “super sloped” recessed housings and trims; an offering of 4” line voltage, GU10 socket products for the 120V MR16 lamp; and the third residential introduction was a variety of new trims across all housing sizes and styles, in the trendy “oil rubbed bronze”, “aged bronze” with some offering “wheat haze” reflectors for a “warm” residential environment. The NICOR sales agents were given a sneak peak at the new product development strategies and product plan.
The “New Era At NICOR” energy continues beyond the national sales meeting to meet the demands of a challenging housing market fueled by new products, new catalog, new website, new displays, and new market initiatives. It is truly a “New Era At NICOR”!